Grow your brand with mobile-first advertising.

VIIVIADS connects advertisers with high-quality mobile audiences through smart in-app campaigns, built for performance across every app vertical.

50+
Global GEOs
100M+
In-App Impressions
99.2%
Clean Verified Traffic
Interactive RTB Simulator:
VIIVIADS 3D Performance Platform Artifact
PLAYABLE & REWARDED DEMO88.4% Completion
Interactive In-Game Demo Unit
IPM (Installs/1K): 32.4 IPM
CVR (Click-to-Install): 18.6%
MOBILE-FIRST AD PARTNER

Smart in-app campaigns that drive real performance.

VIIVIADS is a mobile-first ad partner. We help brands grow through in-app campaigns by combining smart targeting with a strategy-led approach. Whether you want installs, leads or sales, we focus on quality users and outcomes you can track.

Core Capability 01

In-App Advertising

Reach users where they spend most of their time, inside the apps they use every day. Deliver native, interstitial, banner and rewarded formats that captivate attention.

FORMAT: REWARDED / NATIVECTR: 4.8%
ENGAGEMENT:High Intent
ATTRIBUTION:MMP Verified
Explore Formats
Core Capability 02

Performance Marketing

Pay-for-results campaigns built around your precise goals. We align budgets directly to down-funnel milestones: CPI, CPA, CPL, and CPS with verified ROAS.

MODEL: CPI / CPA / CPLROI DRIVEN
TARGET ACQUISITION:Optimised
FRAUD INTERCEPTION:99.2% Clean
Launch Campaign
Core Capability 03

Publisher Network

A curated network of app publishers and traffic sources delivering quality, compliant traffic with maximum fill rates and dependable, on-time payments.

GLOBAL INVENTORY50+ GEOS
PAYOUT SCHEDULE:On-Time Always
DIRECT OFFERS:Tier 1 & Growth
Join as Publisher
ABOUT US

Who We Are

Founded 2024 · Global Reach

VIIVIADS is an advertising services company focused on mobile. Founded in 2024, we work as the link between brands that want growth and publishers that own quality audiences. Our team blends technology and strategy to deliver campaigns that perform across all app verticals.

Our Mission
To make mobile advertising simple, transparent and results-driven for brands and publishers alike.
Our Vision
To become a trusted growth partner for performance-driven advertisers and publishers worldwide.

Our Values

The principles that define how VIIVIADS operates.

Performance first
We're judged by results, not impressions.
Transparency
Clear reporting, honest communication.
Quality over volume
Better users beat bigger numbers.
Partnership
We grow when our partners grow.
Compliance
We follow platform, regional and advertiser rules.
SOLUTIONS ARCHITECTURE

Engineered for high-frequency in-app performance.

From smart targeting algorithms and programmatic DSP execution to anti-fraud protection and flexible performance models, explore our core technology capabilities.

Programmatic & Native

Autonomous DSP Scale

Placements that blend into the app experience, plus programmatic buying for rapid scale and hyper-efficient bid targeting across global SSP exchanges.

RTB BID EVALUATION:< 10ms
USD PER BID:$0.002 – $0.015
NATIVE AD INTEGRATION:IAB MRAID 3.0 & VAST
Explore DSP Scale
Precision Segmentation

Smart Targeting Engine

Reach the right users by GEO, device, OS, app category, carrier, and time, refined dynamically with continuous live behavioral signals.

TARGETING SIGNALS:50+ Parameters
CROSS-GEO FILTER:50+ Countries
POST-CLICK ENGAGEMENT:+44% Intent Lift
Setup Audience
Brand Safety & Clean Traffic

Anti-Fraud Protection

Continuous testing of creatives, sources and bids. Multi-layer traffic quality checks to filter low-quality, bot farms, and invalid traffic before attribution.

CLEAN TRAFFIC RATE:99.2% Verified
CLICK-INJECTION FILTER:Pre-Bid Heuristics
MMP COMPATIBILITY:AppsFlyer · Adjust
Verify Clean Traffic

Tracking & Transparent Reporting

Clear reporting on impressions, clicks, conversions, cost and ROI. Fully compatible with major MMPs (AppsFlyer, Adjust, Branch, Kochava, Singular) or custom server postbacks.

AppsFlyerAdjustBranchKochavaSingularDirect S2S Postbacks

Creative Support & Consultation

Actionable guidance on high-converting banners, responsive playables, video units, and post-click funnels engineered to convert into active paying users.

Playable DemosRewarded VideoNative In-FeedMultivariate Testing
HOW IT WORKS

Plan. Target. Launch. Optimise. Scale.

VIIVIADS sits directly at the center of the mobile ecosystem, connecting advertisers who need high-LTV growth with publishers that own engaged audiences.

The VIIVIADS Triad

Advertisers ⇄ VIIVIADS ⇄ Publishers

Origin Node

Advertisers & Brands

Define target GEOs, campaign KPIs (CPI, CPA, CPL, CPS), audience profiles, and budget caps.

Outcome: Real High-LTV Users
Central Hub

VIIVIADS Platform

  • Real-Time Matching & DSP
  • Multi-Layer Anti-Fraud Shield
  • MMP Tracking & Clean Postbacks
  • Daily Algorithmic Optimisation
Core: Quality & Precision
Supply Node

Publishers & Studios

Deliver quality in-app impressions and placements, earning competitive payouts with transparent reporting.

Outcome: Maximum Yield
Click any step below to explore operational details:
Step 01 Execution

Share your goal

Tell us your app or offer, target GEOs, target KPI (CPI, CPA, CPL, CPS) and budget.

DELIVERABLE
Custom Target Matrix & Forecast
SPEED
< 4 Hours
FOR ADVERTISERS

Get quality users, not just traffic.

VIIVIADS connects advertisers with high-quality mobile audiences through smart in-app campaigns, built for performance across every app vertical.

Ideal for:App developersGlobal brandsPerformance agenciesUser acquisition teams

Advertiser Growth Benefits

Access to Vetted Publishers

Curated direct in-app publisher inventory and verified traffic networks.

Pay-For-Performance Models

Cost tied directly to verified actions: CPI, CPA, CPL, CPS, and target ROAS.

Fast Campaign Launch

Swift onboarding and technical campaign setup with quick approval cycles.

Transparent Tracking & Reporting

Server-to-server postback visibility and real-time MMP event attribution.

Dedicated Account Manager

Personal campaign strategist monitoring and tuning bids and sources daily.

Fraud & Quality Controls

Rigorous pre-bid heuristics filtering out bots, click injection, and invalid traffic.

Start a Campaign

Share your target parameters to receive a custom performance plan.

FOR PUBLISHERS

Monetise your traffic with offers that convert.

Turn your mobile app impressions and traffic into sustainable, high-yield revenue streams with direct advertisers and verified attribution.

Ideal for:App owners & studiosPerformance media buyersContent & creator networksSpecialized ad networks

Publisher Revenue Advantages

Wide Range of Direct Offers

Monetise across high-converting gaming, fintech, e-commerce, and utility campaigns.

Competitive Payouts

Top-tier market eCPMs, CPIs, and rev-share rates calibrated for maximum publisher yield.

Real-Time Stats & Tracking

Instant postback verification and granular sub-ID reporting inside your partner portal.

Dedicated Publisher Manager

Direct strategist helping you match high-converting offers with your unique traffic.

Reliable, On-Time Payments

Dependable, scheduled payouts per agreed terms with flexible international rails.

Support with Optimisation

Actionable traffic analysis, placement reviews, and creative suggestions to raise yields.

Join as Publisher

Complete the application below to monetize your traffic with VIIVIADS.

Indicative Traffic & CVR Forecaster· Non-Guaranteed Estimates

Estimate your clicks, CPC, and conversion potential.

Enter your planned monthly media spend to forecast approximate per-click delivery costs (CPC), estimated click volume, and expected conversion rates. All numbers are indicative benchmarks based on historical in-app inventory data.

Adjust the slider or pick a preset budget
$25,000
$5,000 / mo$50,000 / mo$100,000 / mo
Est. Per-Click Cost
$0.08 – $0.16
Indicative CPC range for Mobile Gaming & Casual
Estimated ClicksAPPROX
~156,250 – 312,500
Projected traffic at $25,000
Expected CVR
12.0% – 19.5%
Click-to-Install / Playable
Est. Conversions
~18,750 – 60,938
Casual, hyper-casual & mid-core games
Advisory Notice: Approximate & Non-Guaranteed Benchmarks

All figures, cost-per-click (CPC) rates, click volumes, and conversion rates displayed above are approximate historical industry benchmarks provided solely for media planning. VIIVIADS does not guarantee fixed clicks, conversion rates, or return metrics. Actual performance depends directly on the advertiser's product appeal, app quality, user experience, creative formats, app store conversion rate (ASO), pricing, target geographies, and prevailing auction dynamics.

Want a custom media plan and verified bid range for your specific product?
Request Custom Media Plan
APP VERTICALS· Real CPI Benchmarks

Verticals we work with.

Every category has unique acquisition economics, conversion curves, and user lifecycles. Benchmark metrics calibrated using cross-industry performance reports (AppsFlyer & Adjust).

Active Vertical Playbook

Gaming and Casual Games

Interactive playables, rewarded video units, and mid-core campaigns optimized for Day 30 retention and in-app purchases.

BENCHMARK CPI
$0.90 - $2.80
PRIMARY KPI
D30 Retention & IAP Conversion
RECOMMENDED FORMAT
Playable Demo + Rewarded Video

Compliance & Regional Policy Note

VIIVIADS operates strictly where legally permitted, adhering to regional advertising guidelines, licensing standards, and platform policies. Restricted or regulated categories are run exclusively in jurisdictions where authorized by applicable laws and verified platform credentials.

THE VIIVIADS ADVANTAGE

Why choose VIIVIADS?

We focus on what drives real, durable growth: authentic users, transparent commercials, and continuous performance tuning.

Mobile-first focus

Everything we do is built around in-app and mobile user behaviour.

All app verticals

Proven practical execution across gaming, fintech, e-commerce, and utility apps.

Smart targeting

Data-led audience selection refined continuously with real-time conversion signals.

Performance-driven

Pay for results, with verified positive ROI as the overarching campaign goal.

Transparent reporting

You always know what is happening. Clean telemetry and direct MMP event postbacks.

Hands-on support

Real people managing your account with rapid communication and strategic focus.

Point 07 · Traffic Quality Assurance

Multi-Layer Quality & Fraud Controls

Traffic checked in real time for fraud, bot farms, and proxy spoofing to guarantee 99.2%+ clean attribution for every dollar spent.

Start a Clean Campaign
FLEXIBLE COMMERCIAL MODELS

Pay-for-results campaign structures.

We adapt commercial models to match your app's specific unit economics and growth targets.

CPIApp Installs

Cost Per Install

Pure volume user acquisition. You pay strictly when an authentic, validated app installation occurs on iOS or Android devices.

Best for: Gaming, Utilities, Social & Lifestyle Apps
CPADeep Funnel

Cost Per Action

Tied directly to validated post-install milestones: completed registrations, KYC verifications, first deposits, or subscription starts.

Best for: Fintech, Banking, Trading & iGaming
CPLQualified Leads

Cost Per Lead

Pay only when prospective customers complete a verified lead inquiry, questionnaire, or sign-up form.

Best for: Education, Real Estate & Financial Services
CPSDirect Sales

Cost Per Sale

Performance model linked directly to completed in-app transactions, basket orders, or target revenue thresholds.

Best for: E-Commerce, Quick-Commerce & Marketplaces
CPM / CPCViewable Scale

Impression & Click Models

Fixed cost models available for select programmatic brand awareness campaigns and high-impact native video placements.

Best for: Brand Awareness, App Launches & High-Impact Formats
Custom Blueprint

Tailored Performance Plan

Pricing depends on your vertical, GEO and campaign goals. Connect directly with our strategy desk for a tailored performance plan.

Request Custom Plan
* Note: "Pricing depends on vertical, GEO and goal. Contact us for a custom plan."
FREQUENTLY ASKED QUESTIONS

Everything you need to know.

Common inquiries from advertisers and publishers working with VIIVIADS.

A mobile-first advertising company that helps brands grow through in-app campaigns and helps publishers monetise their traffic.
READY TO SCALE?

Talk to our growth team today.

Connect directly with a dedicated VIIVIADS campaign strategist. We review your app's growth goals and provide a customized performance blueprint.

Official Inquiries Email
hello@viiviads.com
Headquarters
VIIVIADS
Mumbai, Maharashtra, 401208, India

Get In Touch